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Monetization SDK Market Share Outlook for 2019

Buiibij0t6mwwkmy9ohbby Frank Yoder on Nov 27, 2019

2019 saw the rise of some fantastic free apps for both iOS and Android marketplaces. The technical powerhouses fueling monetization for the publishers are the Monetization SDKs installed in their tech stack. 

What developers control the most substantial portion of the monetization SDK market share? What apps are seeing success with these SDKs installed? Before we answer that question, let's first take a look at what's happened in this market over the last six months. 


Trends of in-app monetization

Monetization SDKs are perhaps the most popular category of SDKs in the mobile market. Their primary purpose is to help app publishers earn money on their free apps, usually through displaying ads. Monetization SDKs are provided by startups as well as the largest technology companies in the world. The most popular Monetization SDKs include Google AdMob, Facebook Audience Network, Unity, and Chartboost.

Monetization SDK market share trends  

Monetization SDKs top leaderboards as the most popular category of SDKs for the mobile market. With a firm grasp of in-app monetization and the marketplace of apps-as-businesses, we’re ready to examine the trends in the SDK field more closely. 

As of this week, we are seeing growth 3% over the last six months for the Android marketplace while the iOS market has remained relatively flat. There are  708,372 iOS apps with a monetization SDK installed. Compare this number to the stats on the last reading of 06-01-2019. On that date, there were 705,752 apps with iOS monetization integrations. For Android, there were 1,044,050 apps with a monetization SDK installed compared to 1,011,207 as of 06-01-2019. 

Top iOS monetization SDKs

So who are the top developers in the mobile Monetization SDK iOS market? What can they offer you that nobody else can?

Google Admob SDK

Quick peek:

AdMob helps a user monetize a mobile app through in-app advertising. Ads can be displayed as banner, interstitial, video, or native ads—which are seamlessly added to platform native UI components. AdMob uses the Google Mobile Ads SDK, which helps app developers gain insights about their users and maximize ad revenue.

Unity Ads SDK

Quick peek:

Unity Ads is a comprehensive monetization platform for Unity, iOS, and Android developers. Use it to monetize an existing player base easily. The Unity Ads provides a comprehensive monetization framework for the game.

FB Audience Network SDK

Quick peek:

Facebook Audience Network is designed to maximize revenue with diverse demand from global advertisers. Facebook Audience Network helps you monetize your app by showing highly targeted ads that match the interests of your users.

Top Android Monetization SDKs

So who are the top developers in the mobile Monetization SDK Android market? What can they offer you that nobody else can?

Google Admob SDK

Quick peek:

AdMob helps a user monetize a mobile app through in-app advertising. Ads can be displayed as banner, interstitial, video, or native ads—which are seamlessly added to platform native UI components. AdMob uses the Google Mobile Ads SDK, which helps app developers gain insights about their users and maximize ad revenue.

Applovin SDK

Quick peek:

AppLovin builds technology that fuels many of the world's most popular mobile games. Since 2012, the company's technologies have been instrumental in driving the explosive growth of games from its studio partners and its own studio. AppLovin makes those same technologies available to all game developers, resulting in a richer mobile game ecosystem and better games for people everywhere. 

Chartboost SDK

Quick peek:

Chartboost is a San Francisco-based mobile game in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory.

Are you interested in seeing more SDK market share data? MightySignal has market share data for numerous other SDK categories as well as a break down between iOS and Android. Are you interested in learning more about MightySignal's core service? Contact us and schedule a meeting to find out how MightySignal can help your companies sales process.

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