At MightySignal, we’ve begun providing intel on how mobile companies market themselves. Understanding how companies do so provides a great deal of insight into their priorities and strategies.
There were 15,884 new iOS apps released 4/14–4/20. MightySignal recently released Ad Intelligence, unearthing insights on how apps are marketing themselves.
When you, a potential sales person at a mobile technology company, email the marketing director at Exxon Mobil about amazing things that you can help them do with its mobile apps, what should you say? How do you stand out from hundreds of emails that she’s probably getting from vendors?
Sifting through millions of mobile apps to figure out which ones matter can feel overwhelming. Not only are apps constantly being updated and released, but they are also shifting in their audiences on a daily basis...
In this post I’d like to define mobile SaaS, and in posts to follow, the unique aspects of selling mobile SaaS. Mobile has become the primary way people access the internet, with 2.5B+ smartphone users and growing. With that scale comes a broad spectrum of infrastructure and services to help...
Engineering a great app is as much about building native features as it is about stitching together third-party technologies to supplement them . These third-party technologies are known as SDKs (Software Development Kits), and developers add them to their apps to understand their performance, monetize them, embed new functionality,...