Our CEO Shane Wey recently joined Sam and Adam from our customer mParticle for a fascinating webinar about the current state of mobile SDKs. Check it out below, and if you’re interested in the SDK data that MightySignal provides, drop us a line !...
Use data to identify quality leads and increase conversions Thanks to the captive audiences brands can target directly, there’s a lot of money to be made in mobile advertising. In 2016, mobile ads accounted for more than half of all digital advertising spend , climbing 77% from the previous year ...
MightySignal Feeds is a service that provides frequent snapshots of various MightySignal data sets. Today, we support feeds for iOS and Android apps (includes SDKs) and publishers. Previously, you were required to run large-scale jobs against our API to gather a significant amount of data from our platform related to ...
Stay up-to-date and target your pitches more effectively In today’s age of agile development , mobile apps change quickly. In fact, one report indicated that 80% of software companies have embraced the agile approach to development; 65% of them are already practicing continuous iteration and delivery. In order for your ...
In my previous post, I discussed what exactly mobile SaaS sales is . In essence, it’s selling technologies and services (eg. mobile analytics , push notifications , data storage ) to companies who build mobile apps. In this post I want to discuss a key aspect of selling in mobile, ...
In this post I’d like to define mobile SaaS, and in posts to follow, the unique aspects of selling mobile SaaS. Mobile has become the primary way people access the internet, with 2.5B+ smartphone users and growing. With that scale comes a broad spectrum of infrastructure and services to help ...
Engineering a great app is as much about building native features as it is about stitching together third-party technologies to supplement them . These third-party technologies are known as SDKs (Software Development Kits), and developers add them to their apps to understand their performance, monetize them, embed new functionality,...