Blog | MightySignal

The Hidden Benefits of Alternative Data & Salesforce

The world of alternative data (or "exotic data") can be mined as a proxy for hard-to-get datasets. Learn where to find it and how to use it to enrich your Salesforce workflow.

Introducing ABM4M: Account Based Marketing for Mobile

Many successful companies have used Account Based Marketing (ABM) to flip their funnels and generate more revenue. However, for B2B mobile companies, implementing ABM has been little more than a...

Introducing Popular Apps on MightySignal

Sifting through millions of mobile apps to figure out which ones matter can feel overwhelming. Not only are apps constantly being updated and released, but they are also shifting in their audiences...

Mobile Tech Startups Focusing on Proximity Marketing

Proximity marketing technologies are popping up everywhere. We see them in shopping malls, national retail stores, sports and entertainment venues and even government agency buildings — basically...

Mobile SaaS Sales Teams and the Amazon–Whole Foods Merger

In June, Amazon announced its intention to acquire Whole Foods for $13.7 billion . While this isn’t Amazon’s first venture into the $800 billion grocery industry — the e-commerce juggernaut opened...