The Hidden Benefits of Alternative Data & Salesforce
The world of alternative data (or "exotic data") can be mined as a proxy for hard-to-get datasets. Learn where to find it and how to use it to enrich your Salesforce workflow.
Read moreThe world of alternative data (or "exotic data") can be mined as a proxy for hard-to-get datasets. Learn where to find it and how to use it to enrich your Salesforce workflow.
Read moreMany successful companies have used Account Based Marketing (ABM) to flip their funnels and generate more revenue. However, for B2B mobile companies, implementing ABM has been little more than a...
Read moreSifting through millions of mobile apps to figure out which ones matter can feel overwhelming. Not only are apps constantly being updated and released, but they are also shifting in their audiences...
Read moreProximity marketing technologies are popping up everywhere. We see them in shopping malls, national retail stores, sports and entertainment venues and even government agency buildings — basically...
Read moreIn June, Amazon announced its intention to acquire Whole Foods for $13.7 billion . While this isn’t Amazon’s first venture into the $800 billion grocery industry — the e-commerce juggernaut opened...
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