Mobile analytics is the practice of collecting and analyzing data about your mobile app in order to gauge user behavior. One of the most important metrics in mobile analytics is MAU (monthly active users). In this article, we’ll discuss MAU as a key performance indicator for your mobile app and how it should impact your sales process
App localization is a critical concern for any mobile app developer who wants to expand into non-English markets. In this article, we’ll discuss everything you need to know about app localization: what it is, the best app localization tools, and best practices for app localization.
People often wonder whether they should use App Annie or MightySignal, so we wanted to give an in-depth explanation comparing our two platforms. Here, we will layout the pros and cons of App Annie as well as a possible alternative. After reading this guide, you should have a better understanding of how both App Annie and MightySignal...
With more and more users switching from computers to smartphones to perform their daily activities, mobile ads have never seemed like a better buy. There are a variety of mobile ad networks to choose from, each with their own idiosyncrasies and pros and cons. In this article, we’ll provide an overview of the field of mobile...
The Federal Trade Commission (FTC) slapped video sharing app TikTok with a record-breaking fine earlier this year. The FTC claims TikTok collected information from children under 13. The $5.7 million fine is the most significant civil penalty issued by the FTC in a children's privacy case. It's kind of like that...
Sifting through millions of mobile apps to figure out which ones matter can feel overwhelming. Not only are apps constantly being updated and released, but they are also shifting in their audiences on a daily basis...
In this post I’d like to define mobile SaaS, and in posts to follow, the unique aspects of selling mobile SaaS. Mobile has become the primary way people access the internet, with 2.5B+ smartphone users and growing. With that scale comes a broad spectrum of infrastructure and services to help...