After the DO Global Playstore ban by Google Tech wars turn up their heat this late spring/early summer season. As it escalates, Google bans more app publishers and devices from China. DO Global was at the top of that list.
Rising trade tensions between the United States and China over security issues are beginning to put stress on App and SDK developers. MightySignal dives into the issues surrounding the tensions and how it will affect developers.
Use data to identify quality leads and increase conversions. When you’re able to easily determine which companies are investing in mobile ads and which demographics they’re targeting, you can adjust your pitches accordingly to increase the chances they decide to do business with you.
What is the DrainerBot mobile ad-fraud operation? Oracle has discovered a new pattern in bot activity. The DrainerBot is a data and power vampire that slowly depletes your devices of battery life, while also exploiting their data. While this might sound only moderately to extremely irritating, there is a serious ...
Many successful companies have used Account Based Marketing (ABM) to flip their funnels and generate more revenue. However, for B2B mobile companies, implementing ABM has been little more than a pipe dream—until now...
As 2017 quickly winds down, we’re excited to release a new report that documents the fastest-growing SDKs of this year to help app developers understand what technologies are taking off. Last year’s report broke down SDKs based on selected categories (e.g., analytics, monetization), but this year, we’re looking at growth...
Curiously, we noticed Snap recently installed the Paypal SDK, one of the most commonly used payment processing SDKs, in both its iOS and Android apps. What are they preparing to do, and what does it mean for its users and investors? We don’t have the answers, but here are some guesses...