The Hidden Benefits of Alternative Data & Salesforce
The world of alternative data (or "exotic data") can be mined as a proxy for hard-to-get datasets. Learn where to find it and how to use it to enrich your Salesforce workflow.
Read moreThe Mobile App Data Blog
IAB Categories & Content Taxonomy - Why Do They Matter?
If you're a digital marketer, you want your carefully-crafted ads displayed to the right audience in the right content framework. But how? Enter: IAB Categories & Content Taxonomy.
Read moreThe Future of MightySignal's Ad Intelligence Product
A customer-driven growth model means being responsive to market signals. CEO Ryan Buckley explains upcoming changes to MightySignal's ad intelligence tool, Parade.
Read moreBest Practices for Mobile Ad Attribution in iOS14
IDFA is going away. Learn how top ad attribution developers are preparing for iOS14's increased user privacy features like ATT and SKAdnetwork with these best practices and simulation tools.
Read moreWhat Are the Top Mobile Ad Attribution SDKs for 2020?
There is little doubt mobile ad attribution software development kits offer invaluable insight into your ad campaigns. This class of SDK gives developers data on the customer journey that led to a...
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