The Hidden Benefits of Alternative Data & Salesforce
The world of alternative data (or "exotic data") can be mined as a proxy for hard-to-get datasets. Learn where to find it and how to use it to enrich your Salesforce workflow.
Read moreThe Mobile App Data Blog
ironSource App Monetization Summary
ironSource describes their new app as “app monetization done right.” Packed to the brim with useful features, many game developers agree. While many app marketers are familiar with the advertising...
Read moreLocation Tracking SDK Guide: What You Need to Know
As more and more mobile app developers realize the benefits of location tracking SDKs, it’s no surprise that their adoption is growing as well. In this article, we’ll discuss the recent boom in...
Read moreHow KPIs can help Manage the Sales Process
Mobile analytics is the practice of collecting and analyzing data about your mobile app in order to gauge user behavior. One of the most important metrics in mobile analytics is MAU (monthly active...
Read moreHow does App Annie compare to MightySignal?
People often wonder whether they should use App Annie or MightySignal, so we wanted to give an in-depth explanation comparing our two platforms. Here, we will layout the pros and cons of App Annie...
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