The Hidden Benefits of Alternative Data & Salesforce
The world of alternative data (or "exotic data") can be mined as a proxy for hard-to-get datasets. Learn where to find it and how to use it to enrich your Salesforce workflow.
Read moreThe Mobile App Data Blog
IAB Categories & Content Taxonomy - Why Do They Matter?
If you're a digital marketer, you want your carefully-crafted ads displayed to the right audience in the right content framework. But how? Enter: IAB Categories & Content Taxonomy.
Read moreAnalysis of SDK Install Lengths and Churn Rates - A Case Study by MightySignal
A question we’ve frequently heard from our clients is: "How long are most SDKs installed?" We had the data to discover the answer, but it wasn’t something we typically calculated. However,...
Read moreBest Practices for Mobile Ad Attribution in iOS14
IDFA is going away. Learn how top ad attribution developers are preparing for iOS14's increased user privacy features like ATT and SKAdnetwork with these best practices and simulation tools.
Read moreThe Top Apple & Android SDKs in 2020: Q1 Results
Let's take a look at the Top 5 SDKs for apps in the Google Play & Apple App Store in the first quarter of 2020. These winners currently hold the highest SDK market share in our “Overall” category.
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