The Mobile App Data Blog

The Hidden Benefits of Alternative Data & Salesforce

The world of alternative data (or "exotic data") can be mined as a proxy for hard-to-get datasets. Learn where to find it and how to use it to enrich your Salesforce workflow.

Authentication SDKs in the Mobile Marketplace: What Happens When Digital Handshakes Break Down?

Authentication SDKs play a vital role in mobile apps by performing a “digital handshake” between devices and servers, but it’s only when they break down that their absence is sorely felt—both by...