The Mobile App Data Blog

The Hidden Benefits of Alternative Data & Salesforce

The world of alternative data (or "exotic data") can be mined as a proxy for hard-to-get datasets. Learn where to find it and how to use it to enrich your Salesforce workflow.

Best Practices for Mobile Ad Attribution in iOS14

IDFA is going away. Learn how top ad attribution developers are preparing for iOS14's increased user privacy features like ATT and SKAdnetwork with these best practices and simulation tools.