The Mobile App Data Blog

The Hidden Benefits of Alternative Data & Salesforce

The world of alternative data (or "exotic data") can be mined as a proxy for hard-to-get datasets. Learn where to find it and how to use it to enrich your Salesforce workflow.

Analysis of SDK Install Lengths and Churn Rates - A Case Study by MightySignal

A question we’ve frequently heard from our clients is: "How long are most SDKs installed?" We had the data to discover the answer, but it wasn’t something we typically calculated. However,...