The Mobile App Data Blog

The Hidden Benefits of Alternative Data & Salesforce

The world of alternative data (or "exotic data") can be mined as a proxy for hard-to-get datasets. Learn where to find it and how to use it to enrich your Salesforce workflow.

What Is App-Ads.txt?

App-Ads.txt is one of IAB's standards designed to verify mobile ad inventory and prevent fraud. Read on to find out where app-ads.txt came from and how you can take advantage of this data now.