Some Mighty Big News
MightySignal is part of Airnow! CEO Ryan Buckley talks about this serendipitous mobile data matrimony and future implications for both companies.
Read moreThe Mobile App Data Blog
What Is App-Ads.txt?
App-Ads.txt is one of IAB's standards designed to verify mobile ad inventory and prevent fraud. Read on to find out where app-ads.txt came from and how you can take advantage of this data now.
Read moreIAB Categories & Content Taxonomy - Why Do They Matter?
If you're a digital marketer, you want your carefully-crafted ads displayed to the right audience in the right content framework. But how? Enter: IAB Categories & Content Taxonomy.
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