The Hidden Benefits of Alternative Data & Salesforce
The world of alternative data (or "exotic data") can be mined as a proxy for hard-to-get datasets. Learn where to find it and how to use it to enrich your Salesforce workflow.
Read moreThe Mobile App Data Blog
What Is App-Ads.txt?
App-Ads.txt is one of IAB's standards designed to verify mobile ad inventory and prevent fraud. Read on to find out where app-ads.txt came from and how you can take advantage of this data now.
Read moreIAB Categories & Content Taxonomy - Why Do They Matter?
If you're a digital marketer, you want your carefully-crafted ads displayed to the right audience in the right content framework. But how? Enter: IAB Categories & Content Taxonomy.
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