The Mobile App Data Blog

The Hidden Benefits of Alternative Data & Salesforce

The world of alternative data (or "exotic data") can be mined as a proxy for hard-to-get datasets. Learn where to find it and how to use it to enrich your Salesforce workflow.

IAB Categories & Content Taxonomy - Why Do They Matter?

If you're a digital marketer, you want your carefully-crafted ads displayed to the right audience in the right content framework. But how? Enter: IAB Categories & Content Taxonomy.