The Hidden Benefits of Alternative Data & Salesforce
The world of alternative data (or "exotic data") can be mined as a proxy for hard-to-get datasets. Learn where to find it and how to use it to enrich your Salesforce workflow.
Read moreThe Mobile App Data Blog
Analysis of SDK Install Lengths and Churn Rates - A Case Study by MightySignal
A question we’ve frequently heard from our clients is: "How long are most SDKs installed?" We had the data to discover the answer, but it wasn’t something we typically calculated. However,...
Read moreAuthentication SDKs in the Mobile Marketplace: What Happens When Digital Handshakes Break Down?
Authentication SDKs play a vital role in mobile apps by performing a “digital handshake” between devices and servers, but it’s only when they break down that their absence is sorely felt—both by...
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