Google Tag Manager enables developers to change configuration values in their mobile application using the Google Tag Manager interface without having to rebuild and resubmit application binaries to app marketplaces. Google Tag Manager is useful for managing any configuration values or flags in your application that you may need to change in the future.
segment-analytics makes customer data simple. With segment-analytics you can collect, clean, and control your customer data with Segment, and Integrate all of your favorite tools.