AdMob helps a user monetize a mobile app through in-app advertising. Ads can be displayed as banner, interstitial, video, or native ads—which are seamlessly added to platform native UI components. AdMob uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue.
Google Analytics provides insight on app usage, user engagement, and cross-network attribution. It is natively integrated with Firebase, Google's app developer platform, and provides unlimited reporting for up to 500 distinct events, helping to understand clearly how app users behave.
Facebook provides the easiest way to track success of App Ads, implement powerful sharing or let people log into an app with Facebook. Among other tools, this SDK provides anonymized audience insight about the people interacting with the app as well as a way for people to login to the app through Facebook. It also contains five component SDKs that can be connected to individually.
Crashlytics is a powerful and lightweight tool that delivers interactive, detailed crash reports in realtime. Crashlytics performs deep analyses of each thread and uses a multi-symbolication process to provide progressively higher levels of detail. It is one of the modular kits contained within Fabric and is available in both iOSand Android versions.
Facebook Login provides a way for users to login to an app using their Facebook account. It also allows users to grant permissions to the app to access their information or perform actions on Facebook on their behalf. There are also identical SDK's available for android and web development.
AFNetworking is an Objective-C networking library for iOSand Mac OS X that is built on top of the Foundation URL Loading System. This helps to extend the powerful high-level networking abstractions built into Cocoa. In addition to basic networking features, AFNetworking also includes more advanced ones such as Network Reachability and SSL Pinning. Also built by the Alamofire Software Foundation, Alamofire is the Swift equivalent of AFNetworking.
Naver is a collection of APIs including, Clover Platform, Papago, Naver Maps, and Naver Login. Navers APIs have multiple use cases including, voice technologies and services, translation, and location-based applications.
Firebase Remote Config is a cloud service that lets you change the appearance and behavior of your app without requiring users to download an app update. Firebase Remote Config is open source and let's you create in-app default values that control the behavior and appearance of your app with the potential to use the Firebase console or the Remote Config REST API to override in-app default values for all app users or for segments of your user base.
Protocol Buffers are Google's language-neutral, platform-neutral, extensible mechanism for serializing structured data. Protocol Buffers currently support generated code in Java, Python, Objective-C, and C++
Answers provides realtime statistics on how the app is being used such as number of active users, session length, stability rating, and retention. Answers is one of the modular kits contained within Fabric and it is strongly suggested to be installed via Crashlytics.
Facebook Audience Network is designed to maximize revenue with diverse demand from global advertisers. Facebook Audience Network helps you monetize your app by showing highly targeted ads that match the interests of your users.